By now, most affiliates recognize the rules and risks involved with affiliate disclosures. The FTC wants visitors to know immediately that a link is a paid referral. For Amazon affiliates we have an in-depth post on Amazon and FTC disclosures — check it out.

The underlying philosophy is transparency. Readers should know before they click on any link that they are going to a resource from which you may be compensated.

You can read teh full FTC disclosure information but basically for reviews and other pages a statement that discloses affiliate links are in the post should be sufficient, Something like …

“Some links may be affiliate links. We may get paid if you buy something or take an action after clicking one of these”

The best practice for now for many is to have an FTC notice below the title of any page with affiliate links. you may also want to place a “full disclosure” link to your privacy and affiliate disclosure page. So … how do you do this?

By hand — Cut and paste. Not the end of the world.

Templates — Posts don’t have multiple templates in WordPress. They are managed by single.php. You could make custom post types and have these use a unique template if you have good WordPress and a bit of PHP. You could edit single.php to create logic to add the disclaimer to specific posts.

Functions.php — You can create a function to automatically ad a disclaimer.

Plugins — There is a plugin that can help automate disclosures.

Automate Affiliate Disclosure Function

Many affiliates want to automate the insertion of the affiliate disclosure notice. You can easily do that by adding a small function to your theme. This will add a disclosure below the page title for all posts with a specific tag. It’s very easy.

 

Step 1

Backup your functions.php file. Ideally you are working on a child theme functions.php

 

Step 2

Edit functions.php and add the following function:

function affiliate_disclaimer( $content ) {
if( is_single() ) {

if (has_tag(‘paid’)) {
$custom_content = ‘<p style=”font-size: 85%; font-style: italic; color: #666; padding: 5px; border-radius: 3px;”>This article contains affiliate links. If you make a purchase after clicking on a link I may earn a commission at no extra cost to you.<a href=”/disclosure/”> full disclosure</a></p>’;
}
}
$custom_content .= $content;
return $custom_content;
}
add_filter( ‘the_content’, ‘affiliate_disclaimer’ );

 

Step 3

Save the functions.php file. That’s it!

Now any post that has the tag of “paid” will display the discloure under the title. A couple of details ..

  • On line 4 —  you can easily change the tag name from paid to affiliate or any other tag you like.
  • On line 5-7 — You can change the disclosure statement and font size, add a background, etc.
  • Rember to backup functions.php before you start

WordPress Affiliate Disclosure Plugin

There is a plugin that can help with affiliate disclosures. It lets you create rules to add disclosures at the top or bottom of a page. It works fine though a bit confusing for many affiliate marketers. I would go with a simpler design if I were to build an equivalent plugin. Here is a screenshot …

Wrapping Up

If you have ignored FTC affiliate disclosure rules you are taking a risk. You may find that the disclosures do impact conversion (though I have not). Best to A/B test that in your niche and make a business decision.

Another benefit beyond compliance is trust. Your core audience may appreciate your transparency and honesty. They certainly know you are an affiliate so there is little downside.

Related Articles

Amazon Product Advertising API Version 5 — Expect a Few Tremors

Amazon announced a new major version of the PA-API. Version 4 will be deprecated. Any ... Read More

Most Expensive Amazon Products — Earn More

Amazon is a numbers game. You bring lots of search traffic to your content. Visitors ... Read More

Amazon Tracking ID – What is it and When do Affiliates Need It

All Amazon Associate know about their affiliate id and how it is the unique code ... Read More

What Amazon Affiliate Disclosure Should I Use? Plus FTC Requirements

 Amazon Disclosure FTC Disclosure Reccomendations Automate Update 18 October 2019: Amazon has emailed Associate members ... Read More

Amazon vs. ClickBank Affiliate Programs – Which is Best for Your Business

Should you promote Amazon products, ClickBank products or both as an affiliate? It depends. Amazon ... Read More

New Commission Rates for Amazon Affiliates in Europe — Is US Marketplace next?

New European Commission Rates - Foreshadowing US Changes? Amazon is making some changes in Europe ... Read More

Chrome Extensions and Amazon Affiliate Apps

The Grand Canyon, Angkor Wat, the Great Pyramids ... Bezos & Amazon. Sometimes you see ... Read More

Expensive Niche Products – Amazon Products with Big Commissions

The traditional game plan for Amazon affiliates is to find a niche that is underserved, ... Read More

9 Reasons Why Starting an “Amazon Affiliate Site” is the BEST Thing You Could Do

If you have been looking for content about Amazon affiliate sites, perhaps you have come across ... Read More

Amazon’s New Product Advertising API Key Policy for Affiliates – 2019

What rules have changed with getting Advertising API keys In the past, every new Amazon ... Read More

Top 10 Free WooCommerce Themes for Amazon and eBay Affiliate Sites

WooCommerce & Prosociate Affiliate plugins like Prosociate are powered by WooCommerce - just like real ... Read More

Creating a Succesful Amazon Affiliate Store – 2018 Edition

The way it used to be A long time ago in a galaxy far, far away ... Read More

Amazon Affiliate Rules – Don’t Get Banned

Amazon Affiliate Agreements and Terms of Service (TOS) Whether you are just starting out, or ... Read More

Building Ebay and Amazon Affiliate Stores with Prosociate and WooCommerce

Building Amazon and eBay Sites with Prosociate and WooCommerce One of the cool things about ... Read More