A properly formatted and placed Amazon Affiliate Disclosure is required to be in compliance with your Amazon Associates Terms of Service agreement (TOS) A missing or incomplete disclosure statement is a common item that will get your account closed.
Visit our updated compliance post for more items that could get you banned from Amazon Associates.
Why Do You Need a Special Amazon Affiliate Disclosure
Amazon is very consumer focused. There should be 100% transparency in all transactions. As an affiliate for Amazon, you must let your visitors know that …
- You are an Amazon Associate
- You are compensated when someone purchases using a link from your content
- You can not embellish your relationship with Amazon.
About disclaimers and disclosures, the TOS specifically says …
“5. Identifying Yourself as an Associate
You must clearly state the following, or any substantially similar statement previously allowed under this Agreement, on your Site or any other location where Amazon may authorize your display or other use of Program Content: “As an Amazon Associate I earn from qualifying purchases.”
Be careful to not add any additional information that may imply you have a special deal etc. with Amazon. You can’t claim exclusivity or any other type of relationship beyond the Amazon Associate program such as they are sponsoring your fund-raising efforts etc. You can’t piggyback off the Amazon brand in that way. this is the rule from the policy document:
You will not misrepresent or embellish our relationship with you (including by expressing or implying that we support, sponsor, or endorse you), or express or imply any affiliation between us and you or any other person or entity except as expressly permitted by this Agreement.
Example Amazon disclosure
Here is a typical disclosure that an Amazon affiliate would use …
[Insert your name] is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com].
Where to place the affiliate disclosure
Amazon’s language for where to put the disclaimer is ” … on your Site or any other location where Amazon may authorize your display or other use of Program Content”
Not exactly a clear directive. In my experience, this should be interpreted as … put a disclaimer in clear view on any page that has Amazon products or content linked. I also have a general disclaimer and privacy page where this information is placed. I would not just put the disclaimer in the footer as a link. The actual disclaimer should be present in the body, footer or sidebar of any page with an affiliate link.
FTC Disclosure Requirements
FTC – It is a good idea to also stay in compliance with FTC affiliate regulations. Again it is about transparency. I use an FTC disclosure on pages that have no Amazon products but other affiliate links. To be in FTC compliance the disclosure should be near the offer. The underlying principle is that the fact that it is an affiliate product should be obvious by the disclosure. You could have a link with a descriptive anchor like “affiliate product” that goes to your affiliate disclosure page or a popup. Pretty Links ( a great free product) has a good writeup on disclosure best practices for affiliates.
A typical FTC disclosure would be …
“Some links may be affiliate links. We get money if you buy something or take an action after clicking one of these links on our site
Transparency and disclosures are good for business. The affiliate business is all about trust. The trust that you have with your audience is what the affiliate networks are banking on. Honesty, transparency and valuable information are what build this.