Launching is a bit of a blast from the past. Back in the early days of SEO and Internet Marketing life was good. Keyword stuffing, exact match domains, Web 2.0 links, Amazon stores, launch jacking these were quick ways to earn some bank. In the case of launch jacking it was about …
- Finding product launches
- Become an affiliate
- Buy an exact match domain with the product brand in it
- Write a few reviews (or even clone the vendor site)
- Point lots of links at the new exact match domain
- Send all of the free traffic to the launch landing page
Like many things though, Google caught up with this scheme. But does Launch Jacking work today?
Launch Jacking in 2020
The old ways just won’t work.
First you can’t setup a new domain and have it rank during a short time period like pre-launch to launch of a new product. Some SEOs don’t like the term Google Sandbox but whatever you want to call it you must gain some trust from Google before you will rank for any terms. Google needs time to figure out what your site is about, are you a legitimate resource, will the site have any longevity etc.
Purchased spammy links or Web 2.0 links likewise won’t work in the short window of a launch.
Exact match domains (EMD) don’t work well anymore either. In fact Google has a penalty box for thin EMD sites.
So is the idea of Launch Jacking a waste of time?
When you reduce the Launch jacking to the core principal it is still an effective strategy. The basic idea is to ride the coattails of a product launches buzz. When successful vendors launch a new product they spend a lot on marketing, advertising, and other promotional activities. They have potentially warmed up an audience for you that you can get into YOUR sales funnel. They also often have contests and other promotions to reward you, the affiliate.
It is still a a good strategy to be involved in new product launches. Particularly if you have a Make Money Online, Internet Marketing, or similar audience.
How to Find Product Launches
First you will want to join the marketplaces where Internet marketers launch their products. Even vendors with their own affiliate platforms will usually want their products to be in at least one of the big marketplaces for digital products. These are …
- JV Zoo
In the case of JV Zoo and Warrior plus you still need to get approval from the product company. With ClickBank once you are approved for the platform you can represent all of the products on the platform.
Once you are a part of the marketplaces you need to find new product launches. There are a few places where vendors go to announce there launches. These include …
Muncheye is the go to place for most big launches but the other sites will also have good information about upcoming launches. Since all but the ClickBank offers will require vendor approval these are also good places to go to network and get involved in the launch promotions.
Benefits to Launch Jacking
I wouldn’t really call it launch jacking these days. I am sure there are people still doing lots of what are now dodgy things like frame vendor sites, pointing PBNs at new EMD domains, etc. But for most this is really about getting in early with successful products. If you have a site with some authority and you write a great early review it is like a beachhead. Google ranks you on page 1 and it is easy to defend your position. This means that even after the launch people will be finding your reviews and you will hopefully convert many of them to sales and customers.
Most of the big launches have cash prizes to incentivize affiliates to get the word out. Many affiliates will team up and split the prizes should they get on the leaderboard.
Launches are also full of energy. They motivate you to get things done on time because the launch date acts as a deadline.
One of the great benefits of getting involved with these large launches is that you can analyze how the super affiliates work. When you see the leaderboards track down who these top affiliates are. Get on their mailing lists and you can easily reverse engineer how they sell.
The only downsides are
- There are a limited number of launches going on at one time. I really couldn’t see making this your sole strategy for a business. It is a good way to diversify though and get in the game.
- All products aren’t appropriate for your audience. Most of the products that you see on Muncheye will be targeting Internet Marketing and Make Money Online customers. If your audience is tennis players you don’t want to be send them the latest spinning software offer.
Capitalizing on New Launches
There are two characteristics of launches that you want to leverage …
- Vendors create buzz about their products
- New products have less competitive keywords — easier to rank
This will all work best if you have a website that has some authority in the area that the launch is targeting.
SEO for Launch Jacking
You will be writing reviews and Youtube videos for the product. This can be a bit tricky. Usually you will buy the product or be otherwise familiar with it. Do research based on other articles, etc. This is not possible with pre-launch products. The best solution is to request a pre-release version of the product. In many cases the vendor will want you to have a track record of success before they do this. Generally the vendors are helpful and if you are a legitimate affiliate marketer with a website and mailing list they will provide it to you. Submit a marketing plan to them and let them know about your audience, email list etc. If you get an initial rejection hustle a bit, convince them. Remember they were all smaller affiliates themselves and are generally a helpful group of professionals — they want you to succeed.
You aren’t going to be able to do any keyword research on a new product .. it’s new! So you are trailblazing and will want to target the head keywords like …
- Product name
- Product name review
- Best software for [insert product category]
- [Vendor name] review
Marketing Ideas for Launch Jacking
After you have some killer reviews and/or videos you want to drive some traffic to them. There are a number of strategies for this …
- Facbook — Of course you will want to get the word out to your FaceBook audience.
- Twitter — this is what Twitter is good for … breaking news.
- Email list — Send to both your existing list and consider having an opt-in list just for the release. Usually the vendor will have an email sequence and timing for you to follow for the launch.
- Solo Ads — One of the few places I would consider Solo Ads which are essentially a rented email list. Try to get them to opt-in to your launch email responder list.
- Google and Bing ads — This is a good time to use paid ads. The cost should be very low as it is a new product with little exposure
- Bonuses and giveaways — have free training, ebook etc. as a reward for people who purchase via your link.
Today’s Launch Jacking is more about the Launch than the Jacking. The idea that you will fool Google with new EMD domains, copied websites, keyword stuffing etc. is unlikely at best. But you still can make good money by being involved in large product launches. You can capitalize on the buzz that the vendor creates, ride the coattails of their big marketing budgets, and learn from experts at affiliate marketing.
What is Launch Jacking?
Launch Jacking is a way of capitalizing on new product launches. Ranking the new low volume keywords of products that aren't yet in the market ... or Google Search.
Is Launch Jacking legit?
It depends how you do it. There are people using black hat SEO to churn and burn sites just for the launches and others simply getting on board early to a hot new product.
Can this be an exclusive strategy for an affiliate marketer?
Not likely. It is a great way to diversify your revenue and also network and learn from leading marketers.