Walmart Affiliate Program

Types of products: Broad range of physical products.

Where to join:

Commission structure: Categories with fixed commissions

Cookie length: 3 days

Payment Methods: Paypal or Bank Transfer

Walmart is the #1 US retailer. They are a trusted seller. There is no resistance from buyers to purchase. This is the key advantage of the affiliate program. Like Amazon, the Walmart affiliate program is based on product categories. Each category has an assigned commission rate. But unlike the Target affiliate program, Walmart opens up many categories for affiliates. Most niches will find products to represent. You just need to check if the commission rate for your niche is worth the investment in time to promote.

Let’s take a look at the details …

The Walmart Affiliate Program is an excellent choice for those looking for an Amazon replacement or those looking to add a second affiliate program. In many parts of the US, Walmart is THE trusted retailer. Also, some buyers are distrustful of Amazon and the impact they are having on retail stores in their communities. People can see or recall products they saw in the store and buy from the comfort of their home.

How to Join the Walmart Affiliate Program

Joining Walmart’s Affiliate program is as easy as one would expect. You will need an email address, a username, and a password to start filling your application. As you go along, Walmart will ask you about how you will be representing their products. They are very inclusive and almost all applications are accepted. Just go to the affiliate website and follow the steps. Easy peasy.

Go to our affiliate programs page for more program reviews.

Walmart Products for your Niche

 Walmart provides a huge variety of products on the website. It’s the only website which comes close to Amazon in terms of products. You will find the most popular categories such as Kitchen appliances, electronics, Music instruments, baby apparel, Men Fashion, Women Fashion, and Furniture, etc. Categories like vehicles’ spare parts and outdoor sports are also included.  The large number of products makes it easier for an affiliate member to earn a good amount of commission from hot products and those unique to their niche. Just keep it in mind that the commission rates are different for different products. 

Walmart Program Commission Rates and Rules

Walmart has a category based affiliate schedule from 1 to 18%. Here is the current commission structure by category:

Business & Personal Checks18%
Contact Lenses10%
Gifts & Registry4%
Patio & Garden4%
Video Games1%
Sports & Outdoors4%
All Others*4%


The Walmart affiliate program pays on a category based fee schedule. As you can see from the preceding commission table Walmart commissions range from 1% to 18%. It is always best to target products that will resonate with your audience. There is little value in writing reviews of toys if your niche focuses on weight-loss. So one of the most important things to consider if the Walmart program is worth getting involved with is if your niche pays a commission of at least 4% – preferably higher.

Affiliate Tools and Support

Walmart has a number of tools to help you effectively sell their products:

Walmart Affiliate SDK

There are tools for website, Android and IOS. The SDK is where you get cal-to-action items like Buy Now buttons. There are both Javascript buttons which are great for apps and widgets and HTML buttons for easy insertion into your page content. Details of the SDK are found on their affiliate website.

WordPress Plugin

Walmart has created a WordPress plugin to make selling there products even easier. Most affiliates use WordPress for reviews and other articles for their niche. After adding your affiliate id to the plugin you can …

 Generate Walmart Ads while composing articles on WordPress.
 Provides item banners and text links to link to relevant products.

There is  more information about the plugin on their website.

Chrome Extensions

There are even two Chrome extensions to help you find and sell products:

The deals extension helps you find deals and promotions that you can offer to your audience.

The Walmart for Chrome extension has a powerful search capability.

How to Promote Walmart Products to your Audience

Promoting Walmart products is easy. Find products that resonate with your community. Use the Walmart and third party tools to find products and build call to action (CTA) links with your affiliate id and away you go. One of the key advantages is the vast variety of products. After Amazon, Walmart has the most products available so you can surely find products for any niche. Just be sure they pay well before you invest the time in writing content.

Go to our affiliate tips page -- learn how to promote products.

Pros and Cons —
Walmart Affiliate Program


Easy to sign up

Instant approval on the program

A commission rate of 1% to 18%

No delays in payments

Free banner ads are provided

Free newsletters and complete info of the product


Low commission rate on music and books categories

Works only inside the US

You must target US audience to generate leads


How much does it cost to join the Walmart affiliate program?

There is no charge to become a Walmart affiliate.

Is Walmart better than Amazon for affiliates?

They have a similar commission structure. Walmart has a 72-hour cookie vs. Amazon's 24-hour cookie. Amazon always converts best.

Does Walmart have international sites?

The Walmart affiliate program is for US sales only.

Should You Become a Walmart Affiliate?

Walmart has lots of products, lots of supporting tools, and lots of trust in the marketplace. There is likely great products for your niche. Returns can be done at the Walmart store, so customers have even further incentive to purchase online. As long as the products you represent pay 4% or more in commissions – go for it.