Lowe’s is the second largest home improvement retailer in the US – right behind Home Depot. You can comapre it to Home Depot’s affiliate program which is similar.
The commission rate is low and the cookie only one day (the same as Home Depot’s). It is best for marketers that are dedicated to the home improvement or contractor market.
Let’s take a look at the Lowe’s affiliate program …
Lowe's Affiliate Program
Types of products: Home Improvement and design products.
Where to join: Lowes at Commission Junction
Commission structure: 2% with volume gates
Cookie length: 1 day
Payment Methods: Bank Trasfer or Check
How to Join the Lowe’s Affiliate Program
Lowe’s affiliate program is managed by Commission Junction (CJ). CJ is a great marketing firm and it is a great firm to get started with. In terms of Lowe’s approval they review each application. They will expect you to have a web site that focus on the home improvement market. They want a site with US traffic. If you meet these two requirements you should have no problem getting approved.
Lowe’s approves each marketer that applies at CJ. They expect you will have a website and be focused on home improvement, construction, design etc.
Lowe’s has almost the same products as Home Depot. People tend to have their prefered store in different communities. It is best to focus on larger ticket items based on the low commission rate. The best products to work with would be Doors&Windows, Appliances, Tools and Decor.
Lowe’s Commission Rates and Rules
Lowe’s pays 2% and has an undisclosed set of volume gates. There cookie duration is 1 day. This might be ok if you were focusing on lower priced items but the low commission rate dictates you work on more expensive products.
Affiliate Tools and Support
CJ is a great affiliate network to work with. They will provide you with:
How to Promote Lowe’s Online
You will need to find products that will reslt in a conversion with 24 hours. Kitchen cabinets for instance will be difficult as customers typically take some time to decide on these types of customized products. Better to focus on something loke appliances where the client is likely to have done their research and is ready to make a purchase.
The best ways to market Lowe’s products would be:
- Content markeing – reviews and top 10 type posts (example :top 10 refridgerators)
- Email marketing – Send alerts about sales and new products to your list
- You Tube – Reviews, what’s in the box videos etc.
Pros and Cons —
Lowe’s Affiliate Program
A good alternative to Home Depot affiliate network
Expensive products are present
Customer support is reliable
Perfect for promoting home decor products<
Low commission rate
Short cookie duration
How much does Lowes pay its affiliates?
Lowes pays 2% of product sales. There are also volume gates for additional commissions.
How long do you have to make a sale from someone who uses your affiliate link?
Lowes has a 1-day last touch cookie. As long as the customer purchases within 24-hours of arriving via your affiliate link you will receive the commission.
What products are eligible for affiliate sales?
All products available at Lowes.com are commission eligible with the exception of gift cards.
Does Lowes run its own affiliate program?
Lowes affiliate program is managed by Commission Junction (CJ). CJ provides affiliate support and marketing materials.
Should You Become a Lowe’s Affiliate?
I generally use 3%-4% as a minimum commission rate. Anything less like Lowe’s 2% would require you to have a lot of niche specific traffic in-place. Otherwise it is hard to get a return on your marketing expenses. So if you are dedicated to this niche go for it. Otherwise you may want to look at other programs.