Home Depot is a household name in the US. Both contractors and homeowners shop frequently at Home Depot.
Their products range from appliances and tools to windows and doors. there are some larger tciket items to market here.
So, let’s take a look at their program …
Home Depot Affiliate Program
Types of products: Home improvement products
Where to join: Home Depot affiliate program
Commission structure: 2%-8% (Most Are 3%)
Cookie length: 1 day
Payment Methods: Bank Transfer
Home Depot comes with different commission rates for different products. On the other hand, you’ll get a large variety of products related to home decor respectively. Once you start promoting the products, you will be able to get a good percentage by generating leads.
Along with the promotion of products, Home Depot will also provide you complete support as it has a dedicated team meant for affiliate members only.
How to Join the Home Depot Affiliate Program
The Home Depot affiliate program is managed by Impact Radius. They require a website and genrally are easy to get qualified for.
Home Depot Products
Most people know Home Depot products – tools, home inprovement products, windows, doors, cabinets etc. Most online buyers will not be ordering limber and nails.
If you move forward with Home depot be sure to focus on high-ticket and promotional items.
Home Depot Commission Rates and Rules
Home Depot pays affilaites on a category based sliding scale.
- 2% on appliance
- 8% on many home decor products
- 3% on other eligible products (this is the most typical payout)
- 0% on gift cards and services.
The cookie length is only 24 hours. This is ok (not great) for Amazon products but the Home Depot purchases that might be worth creating content for are larger ticket items like cabinets, appliances and door&windows. For these 24 hours is too short.
Affiliate Tools and Support
Impact does a great job with support and tools. They have daily product data feed and many f banner ads and text links.Also the support of homedepot.com affiliate account managers and support provided by the Impact platform.
How to Promote Home Depot Products Online
There are a number of ways to promote Home Depot. Given the low commission rate I would focus on high ticket items. Home Depot provides a feed of promos and specials. If you have an email list of contractors or others in the home improvement space, an email campaign of specials would be an effective way to promote their products. Best to focus on large projects like remodels and new contstruction where the items are higher ticket.
Pros and Cons —
Home Depot Affiliate Program
Great brand awareness
Trust among consumers
Impact Radius has great tools and support
Low commission rate
Short cookie period
How much does Home Depot pay its affiliates?
Affiliates receive a 2%-8% commission on eligible purchases. Most items are 3%.
How long do you have to make a sale from someone who uses your affiliate link?
Home Depot has a 1-day last touch cookie. As long as the customer purchases within 24-hours of arriving via your affiliate link you will receive the commission.
What products are eligible for affiliate sales?
All products at HomeDepot.com are eligible with the exception of gift cards.
Does Home Depot run its own affiliate program?
Yes, Home Depot has an in-house affiliate program. They provide a dedicated affiliate support team and many banners and other marketing materials.
Should You Become a Home Depot Affiliate?
Generally I would not invest money or time in content marketing for programs that pay less than 4%. So for me, to use the Home Depot affilaite program you would need to be dedicated to the home improvement market.