Gap & Old Navy Affiliate Program

Types of products: Broad range of physical products.

Where to join: Gap at CJ

Commission structure: 4% (1% on sale items)

Cookie length: 1 day

Payment Methods: Direct Deposit or check

The Gap and Old Navy affiliate program actually gets you access to 5 brands.:

  1. Gap
  2. Old Navy
  3. Banana Republic
  4. Athleta
  5. Intermix

They have a very strong program that any fashion blogger should consider.

How to Join Gap, Old Navy, Banana Republic, Athleta and Intermix Affiliate Program

This multi-brand affiliate program is managed by Commission Junction (CJ). Gap will review each application for approval. You will need a a CJ account to apply then Gap will want to review your website to be sure it is appropriate for their brands. As long as your website has a fashion, back to school, designer or other topicall relevant focus you should have no trouble getting approved.

Gap & Old Navy Products

Gap and their additional brands focus on youth oriented fashion They are a leader in their space. They have both low-cost and higher fashion lines. Most consumers are familiar with many of their brands. Certainly Gap, Old Nave and Banana Republic are well known trusted brands – this is great for you as a marketer.

Gap & Old Navy Affiliate Commission Rates and Rules

This is the best part of the program. Gap & old Navy pay 4% commission ( slae items are only 1%) The cookie length is just 1 day but these type of purchase decisions are quickly made. Earning per Click (epc) is currently around $27.

Affiliate Tools and Support

CJ is a strong affiliate network with great support. They will provide you with:

  • Links
  • Widgets
  • Banners

 

gap affiliate tools

How to Promote Gap & Old Navy Online

Gap and their additional brands are youtful fashion focused brands. You need to promote these products where these buyers are congrigated.

The best ways to marketGap’s products would be:

  • Content markeing – reviews and top 10 type posts (ex:  back to school looks)
  • Pinterestt markeing – pin those lates and greates finds
  • You Tube – Reviews, fashion trends
  • Email marketing – Send alerts about sales and new products to your list

Be sure to adjust your campaigns for the peak purchasing times like: back to school, end of season and other sales events.And also be sure to focus on keywords with buying intent. Informational posts are easier to rank and will generate traffic. But, buying intent will generate traffic that converts.

gap buying intent

Pros and Cons —
Gap & Old Navy Affiliate Program

There are many good things

  • A wide range of products.
  • 4% commission rate on merchandise.
  • Great tools and support from CJ

There are a few bad things

  • Sale items are just 1%

Should You Become a Gap & Old Navy Affiliate?

Gap has a great affiliate program. At 4% you can afford to invest in content and other marketing efforts. Anyone with a youtful fashion blogging focused site should definately add Gap to their marketing mix. The 1-day cookie length would normally be a big problem but these types of purchases do not require a long lead time.

Go for it.

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