Gap & Old Navy Affiliate Program

Types of products: Broad range of physical products.

Where to join: Gap at CJ

Commission structure: 4% (1% on sale items)

Cookie length: 1 day

Payment Methods: Direct Deposit or check

The Gap and Old Navy affiliate program actually gets you access to 5 brands …

  • Gap
  • Old Navy
  • Banana Republic
  • Athleta
  • Intermix
They have a very strong program that any fashion blogger should consider.

How to Join Gap, Old Navy, and Banana Republic Affiliate Program

This multi-brand affiliate program is managed by Commission Junction (CJ). The gap will review each application for approval. You will need a CJ account to apply then Gap will want to review your website to be sure it is appropriate for their brands. As long as your website has a fashion, back to school, designer or other topically relevant focus you should have no trouble getting approved.

Go to our affiliate programs page for more program reviews.

Gap & Old Navy Products

Gap and their additional brands focus on youth-oriented fashion They are a leader in their space. They have both low-cost and higher fashion lines. Most consumers are familiar with many of their brands. Certainly, Gap, Old Navy and Banana Republic are well known trusted brands – this is great for you as a marketer.

Gap & Old Navy Affiliate Commission Rates and Rules

Gap & old Navy pay 4% commission (sale items are only 1%) The cookie length is just 1 day but these types of purchase decisions are quickly made. Earnings per Click (EPC) is currently around $27.

Affiliate Tools and Support

CJ is a strong affiliate network with great support. They will provide you with:

  • Links
  • Widgets
  • Banners
gap affiliate tools

How to Promote Gap & Old Navy Online

Gap and their additional brands are youthful fashion focused brands. You need to promote these products where these buyers are congregated.

The best ways to marketGap’s products would be:

  • Content marketing – reviews and top 10 type posts (ex:  back to school looks)
  • Pinterest marketing – pin those latest and greatest finds
  • You Tube – Reviews, fashion trends
  • Email marketing – Send alerts about sales and new products to your list

Be sure to adjust your campaigns for the peak purchasing times like: back to school, end of season and other sales events.And also be sure to focus on keywords with buying intent. Informational posts are easier to rank and will generate traffic. But, buying intent will generate traffic that converts.

gap buying intent

Go to our affiliate tips page -- learn how to promote products.

Pros and Cons —
Gap & Old Navy Affiliate Program


A wide range of products

4% commission rate on merchandise

Great tools and support from CJ


Low commission rates

Sale items are just 1%


How much does Gap pay its affiliates?

Affiliates receive a 4% commission on eligible purchases and 1% on sale items.

How long do you have to make a sale from someone who uses your affiliate link?

Gap has a 1-day last touch cookie. As long as the customer purchases within 24-hours of arriving with your affiliate link you will receive the commission.

What products are eligible for affiliate sales?

All products at Gap, Old Navy, and Banana Republic are eligible for commissions. Sale items pay less.

Does Gap run its own affiliate program?

Gap's affiliate program is managed by Commission Junction (CJ). CJ provides affiliate support and marketing materials.

Should You Become a Gap & Old Navy Affiliate?

Gap has a great affiliate program. At 4% you can afford to invest in content and other marketing efforts. Anyone with a youthful fashion blogging focused site should definitely add Gap to their marketing mix. The 1-day cookie length would normally be a big problem but these types of purchases do not require a long lead time.

Go for it.