Barnes & Noble is the world’s largest bookseller. Amazon also sells lots of books. The commission rate for Barnes and Noble is 2% on books. This is rather low compared to Amazon’s 4.5% on physical books.

There is more to consider though than just the rate. Many people are dedicated Barnes and Noble shoppers who make a weekly or even daily pilgrimage as if it were a library with great coffee.

Let’s get a closer look at the Barnes and Noble affiliate program.

Barnes and Noble Affiliate Program

Types of products: Books and more

Where to join: Barnes $ Noble CJ Affilate

Commission structure: Categories 2%-4%

Cookie length: 1 day

Payment Methods: Paypal

How to Join the Barnes and Nobel Affiliate Program

The program is run by Commission Junction. CJ and Barnes and Noble are very inclusive with this program. It is very straight-forward to get authorized. Unless you are a risky niche like gambling, drugs etc. you should be fine.

Go to our affiliate programs page for more program reviews.

Barnes and Nobel  Products

Well of course books, right? But they do have lots more. In particular the Nook is a popular product and pays 4% vs. the 2% for books. They also have a wide variety of movies and music. The product mix is rounded off with toys, games and gifts. Everyone has a book lover in their family and many are loyal Barnes and Noble customers. 

Barnes and Noble Affiliate Commission Rates and Rules

Barnes and Noble pays 2% on books and 4% on Nooks and digital products. No commissions are paid on gift cards. The cookie period is 24 hours. Barnes and Noble does not allow you to bid on terms with their tardemarks nor should urls have the trademarks in them.

Commission Junction Barnes and Noble current EPCs

3 month EPC:
4.21 USD
7 day EPC: 
6.55 USD

Affiliate Tools and Support

Barnes and Noble uses Commission Junction (CJ) as their affiliate program management partner. Clickbank is always up to date with lots of banners and affiliate links for you to promote products. they also provide a comprehensive affiliate dashboard for you to see your performance and details about the program

How to Promote Barnes and Noble Online

Every niche has books on their topic. Many affiliate sites can benefit from having a “book corner.” You provide valuable information by selecting and vetting books of interest to your audience. You can mix in this area higher commission Clickbank training or other info prducts where appropriate.

Go to our affiliate tips page -- learn how to promote products.

Pros and Cons —
Barnes and Noble Affiliate Program


The largest book seller

Great brand trust

Order and pickup at store


Low commission rate

Lacks robust api

Should You Become a Barnes and Noble Affiliate?

Though they sell more books than Amazon from an affilaite standpoint they pay quite a bit less. Usually Amazon has lower commission rates but in the case of books Amazon pays 4.5% while Barnes and Noble only 2%.

Another advantage to the Amazon program is that qualified affiliates have access to their api. Tools like Prosociate have a dedicated Amazon book searching tool. This makes it easy to find books for any niche.

If you are a dedicated book reviewer or it is a major part of your website, I would have Barnes and Noble for the brand awareness. Occaisional book sellers are probably best to stick with Amazon and get over 2x the commission rate.