Important:  Wayfair recently changed from ShareASale to CJ Affiliate. If you are a ShareASale affiliate you should join the CJ program and update your links.

Wayfair is one of the largest home goods online retailer. they are a viable alternative or supplement to Amazon if your niche involves kitchen, furniture, lighting, garden, pets or other items related to your home or outdoor spaces.

There affiliate program is run by CJ so there are great marketing support materials and you don’t need to worry about timely payments.

But can you make money as an Wayfair affiliate? Let’s take a look.

Wayfair Affiliate Program

Types of products: Household Goods

Where to join: Wayfair Program at CJ

Commission structure: 7%

Cookie length:  7 Days

Payment Methods:  PAYPAL, ACH

How to Join the Wayfair Affiliate Program

The affiliate program is managed by CJ but Wayfair approves each application. Wayfair is one of the stricter affiliate programs. You must have a website for instance. Here are a list of do’s and don’ts for becoming an Wayfair affiliate.

Wayfair Affiliate Program Application


  • Have a URL and website
  • Have a good amount of traffic and content
  • Focus on Wayfair relevant content;
  • List all sites you will promote from
  • Provide a detailed description of your audience and marketing plans


  • No comparison price sites
  • No coupon, cash back, voucher or other reward for purchase sites
  • No controversial sites (Politics, religion, sex, drugs etc.)

Another benefit of being accepted to the Wayfair affiliate program is that you are automatically enrolled in the programs of their sister sites …

  • Joss & Main
  • AllModern
  • Birch Lane 

Go to our affiliate programs page for more program reviews.

Wayfair Products

Wayfair has millions of products. In fact they have over 10 million. If it is an item for your house or garden it is likely at Wayfair. For affiliates this is great. Any niche from kitchen appliances to dog houses is on Wayfair.

  • living (furniture)
  • Bedroom
  • Bathroom
  • Kitchen & Dining
  • Outdoor
  • Rugs
  • Decor & Pillows
  • Storage
  • Lighting
  • Renovation
  • Appliances
  • Pet
  • Holiday

Wayfair Commission Rates and Rules

Wayfair pays 7% of each sale.

There are some additional rules …

The usual rules of not bidding on any trademarked terms. You can’t make your site look like the Wayfair site. 

There also is an unusual rule. The current conditions at CJ states that there are a number of US states that can not join the program because of tax implications ..

Due to nexus tax laws passed in Delaware, Hawaii, Iowa, Idaho, Minnesota, Missouri, Indiana, Mississippi, Montana, Alaska, Arkansas, North Dakota, Nebraska, New Hampshire, Vermont, New Mexico, Nevada, South Carolina, South Dakota, Oklahoma, West Virginia, Wyoming, Oregon, Kansas, Louisiana and Tennessee we are unable to work with affiliate partners from those states

If Wayfair is important to your business consider the nexus carve-outs above.

Affiliate Tools and Support

CJ Affiliate always does a good job with reporting, payments, marketing materials. CJ also provides deep linking so you can link to any Wayfair page and get credit.

  • Deep linking to any Wayfair product or site page
  • Wayfair video channel for your content
  • Way Day’ 2-day sale
  • Super Strong Brand

How to Promote Wayfair Online

At 7% I wouldn’t be spending a lot of money on advertising. It is unlikely the commissions will exceed the ad-spend. That leaves Social Media and Content Marketing.

Content Marketing

This is the foundation of almost all affiliate marketers. Even PPC ad focused affiliates will want to direct prospects to landing pages, reviews, and other content. Particularly if you are focusing on more expensive products like an lighting and furniture, you want to create a sales funnel. The objective is to engage with the prospect and give them lots of valuable information. This creates trust so that when you direct them to Etsy they convert well.

Wayfair having so many unique products it is a natural fit for long-tail keyword tactics. There may not be many monthly searches for “ash-glazed pottery technique”, but you will be able to rank on page 1 for that term. If you were to write a general pottery article you be lucky to get page 5 on the results page. Page 5 yields zero traffic from search, so from an SEO standpoint — why bother?

Content Funnel

Social Media

Wayfair is a natural for Wayfair. New products, and sales can be announced on FaceBook with links to your review. Pinterest Pins can be made for interesting and cool products.

Some basic rules for promoting on social media …

  • Be a community influencer
  • Promote in Niche-specific Groups
  • Be catchy, funny, somehow grab them.
  • Create quality content to add value
  • Include great images in the content
  • UseShortened URLs

Go to our affiliate tips page -- learn how to promote products.

Pros and Cons — Wayfair Affiliate Program



Dedicated in-house affiliate management

Strong Partner in CJ Affiliate

Over ten million products

Datafeed of 1 million products

Average order sizes of $300


Can be difficult to get approved


How much does Wayfair pay its affiliates?

Wayfair affiliates are paid 7% of the total purchase amount made by their referrals.

How long do you have to make a sale from someone who uses your affiliate link?

Wayfair has a 7-day cookie. Any purchases made in that time period will be credited to you. As long as the customer purchases within 7 days of arriving with your affiliate link you will receive the commission.

What products are eligible for affiliate sales?

All products purchased by your referred customer at are eligible for commissions.

Does Wayfair run its own affiliate program?

Wayfair's affiliate program is managed by Commission Junction (CJ). CJ provides affiliate support and marketing materials.

Should You Become a Wayfair Affiliate?

Wayfair is a good alternative or supplement to Amazon. They have a flat 7% commission across all products. They also have a 7-day cookie window vs. Amazon’s 1 day.

If you are in the home or decor niche I would go for it.