REI Affiliate Program

Types of products: Outdoor Activities and Camping

Where to join: AvantLink

Commission structure: 5% on qualifying products

Cookie length: 30 days

Payment Methods: Paypal & Bank Transfer

REI is a huge retailer of sporting goods, camping gear, and outdoor clothing.

With over 150 stores and more than $2 billion in revenue they have great trust in the marketplace.

They have great tools and support for affiliates and are the leaders in the outdoor and adventure niche.

REI Affiliate Program Review:

REI =r Recreational Equipment Inc. It is one of the largest outdoor retail company based in the United States. The company has  stores spread nationwide. People belonging to outdoor and recreational activities actually trust his brand and tend to buy their gear from it.

The commission rate is generous and the cookie length is awesom – 30 days. These factors let you safely invest in quality content and even ppc ads can make sense.

How to Join the REI Affiliate Program

REI ‘s affiliate program is managed by Avantlink. For established marketers, joining the affiliate programis straightforward. However Avantlink requires their affiliates to have sites with authority. They expect an Alexa ranking of at least 3,000,000. To give you an idea ranks around 440,000.  You can check your Alexa rank easily.

Go to our affiliate programs page for more program reviews.

REI Products

REI is the Amazon of outdoors. They have thousands of products. To give you an idea these are there top-level categories:

  • Camping and Hiking
  • Footwear
  • Men’s Clothing
  • Women’s Clothing
  • Kids’ Clothing
  • Paddling
  • Fitness
  • Skiing
  • Snowboarding
  • Snowshoeing
  • Car Racks
  • Electronics
  • Packs and Bags
  • Books and Maps .

If your audience is in the outdoor, fitness, camping or similar niche then REI is a top choice for an affiliate program.

REI Affiliate Commission Rates and Rules

Commission rates provided by REI are pretty awesome and better than most of the affiliate network giants such as Walmart and Home Depot etc. That being said, you will be offered a flat 5% commission on each sale a customer makes via your referral link. This commission rate is better and allows you to earn a good amount of money by promoting different products already available on the website.

So, as far as the commission rates are concerned, you don’t need to get worried about them. Just focus on scaling the product which is gaining popularity among the people and you will be able to carve off a huge sum of money from REI affiliates.

Affiliate Tools and Support

One of the benefits of REI using Avantlink for managing their affiliate program is the support and tools. Avantlink tools include:

  • Merchant Ads – Automatic updates with Javascript and HTML
  • AvantLink App Market – lots of apps from third parties
  • Affiliate Link Encoder – Automatically create links
  • Contextual Ad Tool – Automatic content relevant merchant ads
  • Paid Placement – Default display ads
  • Datafeed Manager – Dynamic datafeed
  • AvantLink API – api for developers to discover products
  • Product Ad Widget – Widgets for your blog
  • Product Content Widget – Information and image widget
  • Dynamic Deal Feed – Data feeds for your blog
  • RSS Deal Feed Syndication – USers can subscribe to RSS feeds
  • Deal of the Day – Publish REI Deal of the dayCustom Link Builder – Easy to use custom link builder
  • AvantLink WordPress Plugin – Plugin to support REI affiliates

Avantlink also uses Tipalti for theirpayouts. This is an all-in-one solution for payouts, filing taxes, and generally managing your money.

How to Promote REI Online

How to Promote REI Products Online

The best way to promote REI products is through content marketing. There are a number of interesting keywords that have low competition and decent volume to target. Do your research, write some reviews and get some traffic. Always focus on keywords with buyer intent for your money posts.

Another effective strategy is “what’s in the box” type video reveals. Many of the REI products will be one time purchases for your visitors and these videos can help cement a transaction.

Go to our affiliate tips page -- learn how to promote products.

Pros and Cons —
REI Affiliate Program


Wide Range of products

A stable commission rate of 5%

30 days of cookie support

Free shipping on orders over $50

Wide Range of products


Products are related to outdoor activities only.


How much does REI pay its affiliates?

REI Affiliates receive a 5% commission on eligible purchases.

How long do you have to make a sale from someone who uses your affiliate link?

REI has a 30-day last touch cookie. As long as the customer purchases within 30 days of arriving via your affiliate link you will receive the commission.

What products are eligible for affiliate sales?

All products at are eligible for commissions.

Does REI run its own affiliate program?

REI's affiliate program is managed by Avantlink. Avantlink provides affiliate support and marketing materials.

Should You Become an REI Affiliate?

REI has a solid affiliate program for those marketers with any connection to outdoor or active living. The commission rate is in a nice sweet spot of 5%. They have a very healthy average sales price of $120 and offer free shipping to an REI store and free shipping to the customers home for all orders over $50. They have very strong brand awerness and trust.

Go for it!