Macy's Affiliate Program

Types of products: Broad range of physical products.

Where to join:

Commission structure: 3%

Cookie length: 10 days

Payment Methods: Paypal

Macy’s is one of the most popular department stores in the United States. It has got almost 800 outlets nationwide and has got some amazing stuff to be promoted at the same time. Here at Macy’s, you will be able to promote your dream products with complete freedom and support and that’s not even the best part.

Macy’s popularity in the fashion niche may be a good fit for you. Let’s take a look.


The Macy’s affiliate program focuses on fashion. They represent many leading brands including:

  • Calvin Klein, DKNY, Kenneth Cole, Ralph Lauren, Nautica, Nike, Puma, Adidas, The North Face, Timberland, Tommy Hilfiger,  Michael Kors, BCBG,, French Connection, Guess, Lucky Brand Jeans, Dr. Martens, Cole Haan, Hugo Boss, Lacoste, Stacy Adams, Roxy, and Fossil

How to Join Macy’s Affiliate Program

Macy’s affiliate program is managed and supported by Rakuten. Rakuten was formally LinkShare and has many additional affiliate programs to consider.

So, in order to join Macy’s affiliate program, you will need a Rakuten account. 

With Rakuten you first create an account. They will ask for your website and personal contact information. Once you create a Rakuten account you apply individually with each publisher. So in this case Macy’s will need to approve your request. They are very willing to approve new affiliates at Macy’s so as long as you have a website with decent content you will be all set.

Go to our affiliate programs page for more program reviews.

Macy’s Products

Macy’s products are related to fashion and beauty. That being said, you can pick different products from Women’s fashion, Men Fashion, Baby apparel, decorating products for home and some other special offers. They have over 14,000 products and represent some of the best designers in the fashion niche.

Macy’s Commission Rates and Rules

This is one of the biggest concerns with Macy’s, they only pay 3% on each product that a customer buys through your referral. This rate is fixed unlike some other affiliate networks who have a change in rates for different products and categories.

The Apple brand has been exempted from this referral program and you won’t earn any commission by promoting these products.

Affiliate Tools and Support

Banners and other tools are provided on the Rakuten site. The good news is that support also comes via Rakuten.

How to Promote Macy’s Online

If you move forward with the Macy’s program the best strategy would be to promote via reviews and fashion focused blog content. Facebook, Pinterest and e-mail would be effective with Macy’s fashion products. 

Pros and Cons —
Macy’s Affiliate Program


More than 14000 products

Expensive products are available

Cookie support of 10 days

Customer support is awesome


Low 3% commission rates

The network is focused only on the US audience

Should You Become a Macy’s Affiliate?

This is a tough one. The commission rate is only 3%. You would need to have a very good overlap with Macy’s products for this to earn any significant money. If you are in a market like fashion it might make sense. Otherwise I would look at other programs.