What rules have changed with getting Advertising API keys
In the past, every new Amazon affiliate could get the Product Advertising API Keys (API keys). The old process was:
- Sign up as an Affiliate (no site reviews)
- Get API keys (no site reviews)
- Use API keys for products like Amazon Link Builder, Prosociate, Easy Azon
- Build your affiliate site
- Get a sale or two
- Amazon reviews your site for compliance
- Get 3 sales within 180 days and you are in good standing
Things changed a few months ago. Now you can not get API keys until you have finished the final step ( 3 sales in 180 days). Amazon has made exceptions to the new policy on a case by case basis but it isn’t easy or consistent.
Why have they made the change?
There was no formal explanation for the API rules change. The new policy was just announced. If you had API keys and you were able to keep them. However, if you don’t get the 3 sales within that 180-day windows, you can still reapply for a new associate account. The new application is almost always excepted, but you no longer have API keys. You fall into the new system. My speculation is that they 1) felt they were using resources to service API calls for too many people who would ultimately not be a long-term affiliate and 2) they don’t want people to build sites to leverage their brand. Like most affiliate programs, Amazon wants to leverage your audience.
“The goal of the program is to build affiliation with associates that have sites which are prepared to drive traffic through well-built, original, and established content. This is what creates a mutually beneficial relationship between Amazon and the associate.”
Are there exceptions?
Sure. Amazon’s affiliate program is huge. There will always be grey areas. I have seen people recently be given access to the API keys with their application. The common characteristics were:
- Established sites with traffic
- Blogs with lots of content
- People wanting to use LinkBuilder from Amazon (but still sites with healthy amounts of content)
- People who ask nicely and are genuine (but still sites with healthy amounts of content)
What I have typically seen for rejection is sites with no historic sales and just a few pages of content. Also rejected are sites with too many affiliate products. The typical denial in these cases has been, ” too little original content when advertising removed”