Adidas is a athletic shoe and sportwear giant headquartered in Germany. It is the largest sportswear company in Europe, just behing Nike in Worldwide sales.
Reebok is a division of Adidas giving them even more market reach.
At 21 billion euros of sales they are a powerhouse.
They are certainly a great company to be associated with.
Adidas Affiliate Program
Types of products: Sportswear and athletic shoes and sneakers
Where to join: Adidas Affiliate Application at Impact
Commission structure: Up to 7%
Cookie length: 30 Days
Payment Methods: PAYPAL, ACH
How to Join the Adidas Affiliate Program
The Adidas program is managed by Impact. The Adidas approval standards have some suggested characteristics for your website …
- Be passionate about Adidas and lifestyle.
- Have high quality, compelling editorial content and be a thought leader within your niche.
- Love all things sport & fashion.
- Have an young adult audience aged 18-24.
- Be engaged with your audience.
Be sure to fill out the Adidas Affiliate Program application completely and emphasize the points above.
Enthusiasm will go a long way.
Adidas is of course known best for its sneakers and athletic shoes. This includes both recreational and casual wear as well as slides/sandals and dedicated sporting gear like …
- Running Shoes
- Footbal cleets
- Baseball cleets
- Golf Shoes
- Track shoes
- and more …
To get an idea just how big Adidas is, they make: 409 million pairs of footwear, 457 million pieces of apparel, and 113 million pieces of athletic hardware in a typical year.
Additional Sources of Adidas Products
The Adidas program is for products sold on teh Adidas website. Of course Adidas distributes its products via many additional channels. If you are building a sports or athletic wear niche you will want to use additional product sources. …
Generally Amazon will convert the best. Many visitors to Adidas will be information seekers not buyers, but the Adidas website may have new releases and other variables and promotions that will drive visitors to purchase.
Adidas Commission Rates and Rules
Adidas pays 7% on most items purchased at Adidas.com. There are occaisionaly promotions and other excluded items.
A nice feature of the Adidas program is that it is a recurring program. The recurring program pays you for the next 3 purchases your customer makes at Adidas.com. The same 7% without needing to set a new cookie — nice.
Affiliate Tools and Support
Impact always does a good job with banners, links, tips and other materials to help you be a succesful affilaite. In the case of Adidas, Impact provides
- Deep Linking to any Adidas.com page
- Banners and swipes
- Data Feed available with over 3,500 products
- Newsletters about promotions, campaign opportunities and more
How to Promote Adidas Online
At 7% I wouldn’t be spending a lot of money on advertising. It is unlikely the commissions will exceed the ad-spend. That leaves Social Media and content marketing.
Content Marketing SEO
For most affiliate marketers content and SEO traffic are the dominant tools to attract visitors. It makes sense for a few reasons …
- Write your own articles and it is sweat equity not capital investment.
- It is like money in the bank it keeps producing income.
- It can easily be combined with Social and email marketing
The key is to target the best keywords for your niche and site. You want to target the keywords with the most relevant queries at Google with the most volume that you can compete for. The last point is critical — you must be able to compete for the keyword. Targeting Adidas sneakers would not be ideal as many larger sites with more authority and longevity will outrank you. Being on page 6 of the Google search results is not going to bring any traffic. The other issue with a keyword like Adidas sneakers is search intent. There are many reasons someone might search for Adidas sneakers and not all involve buying a pair (which is your target searcher).
You generally want a mix of information posts and “money” posts. The information posts will be easier to rank — less competitive. The money posts are your reviews and other posts that rank for queries with buying or transactional intent.
In the case of Adidas, the model names will be relatively easy to rank …
- Yeezy Boost sneaker
- Continental 80 Sneaker
- Sobakov Trainers
- Kamanda sneaker
- Deerupt running shoes
Adidas products are very visual. Pinterest would be a great place to showcase products, product colors, athletes using Adidas products etc.
Facebook always works well to promote your new posts and content.
As marketers say, “the money is in the list”. The biggest benefit of email is that you have a way to create an ongoing dialog about your niche and its products to your list. New products, sales & promotions, new posts on the website … these are all good email topics.
Pros and Cons — Adidas Affiliate Program
Recurring for next 3 purchases
Adidas.com may not convert as well as other sites
Should You Become an Adidas Affiliate?
If you are a sports or sportswear site the Adidas program makes a lot of sense. The keywords are not too competitive and the 7% commission is competitive with other sources and products.
You will likely want to supplement the Adidas program with Amazon and other programs that carry the Adidas brand.