Finding Succesful Keywords

Finding longtail keywords for your niche is easy. Finding keywords that you can rank on page 1 of Google search results – trickier. If you are a newer site with few backlinks and content — your job is even more difficult.  Doug Cunnington’s Keyword Golden Ratio (KGR) is a great method to simplify selection and validate keywords that you can rank for. It helps you develop content on rankable topics that are in demand.

Go to our affiliate on-page SEO guide  for related SEO tips..

What is KGR

The objective is to find keywords that meet the KGR maximum ratio. These keywords are in-demand but underserved. KGR works on the idea that keywords in a post title are a very strong ranking and competitive signal.

Keyword Golden Ratio

A good KGR keyword has two main characteristics:

  • Less than 250 searches per month
  • A quotient of .25 when you divide the number of posts with your keyword in the title by searches per month for that keyword.

Sounds complicated. It’s not.

How to Find KGR Keywords

There are three steps to finding good KGR keywords.

1) Find topical longtail keywords

You use free tools to find searched for keywords with buying intent for your niche. There are many tools to give you good keyword ideas. We maintain a full list of keyword search tools for affiliate marketers.  Among the free tools are:

Soovle: An autocomplete engine that uses data from Google, Amazon and other search engines

Answer the Public Provides data from Google autocomplete in the form of questions.

Answer the Public

2) Evaluate keyword search and intitle volume

a) Finding the posts with the keyword in the title

Google has a number of search modifiers available to users. You can precede any search with a modifier followed by a colon. You will use the Google search modifier allintitle to determine the number of pages with your keyword in the title. To do this simply enter allintitle:”YourKeyword”. Google will report the number of matching pages below the search box.

b) Finding Search Volume for your Keyword

You will need to find the search volume for your newly found keywords. You can use the free Chrome/Firefox extension Keywords Everywhere for this. Select the keywords of interest with less than 250 monthly searches. Just turn on the Keywords Everywhere extension and enter your search string to see monthly volumes.

Steps to Calculate Keyword Golden Ration - KGR

3) Calculate Keyword Golden Ratio

Just create a spreadsheet with 4 columns:

  3. AllinTitle  
  4. KGR

Then add/replicate a formula in the KGR column which divides the two columns.

allintitle / searches per month

You can add yes, no and maybe identifiers or color code based on the final KGR result.

Doug Cunnington has a spreadsheet already created you can grab.

That’s it!

Perfect VA work by the way.

KGR Spreadsheet

KGR and Higher Volume Keywords

As the number of monthly results goes up the fixed ratio of .25 will result in too many sites with a matching title to compete with. To stay constant with the number of results found with a KGR ratio of .25 and 250 monthly searches (about 62 sites/posts), you could use these lower KGR ratios. There will be fewer of these but you are looking for some big winners this way.

Monthly SearchesKGR Ratio

KGR and Higher Authority Sites

Consider going to a higher number of monthly searches and a lower KGR if you have some backlinks and higher domain authority. A few of my sites have strong backlink profiles and decent authority. They can rank for more competitive terms. I try to keep the number of documents to compete with around 100 for higher authority sites. I use this sliding KGR table for these sites.

Monthly SearchesKGR Ratio

At the end of the day, KGR is a tool to create a short-list of low-volume keyword opportunities that will rank quickly.  It is a clever idea to use the allintitle as a variable – and it works. There is also a motivational benefit. It is always a great feeling to see your posts on page 1 of search results. Best of all its free. Just use one of many free keyword tools as a starting point.

If you want to outsource your KGR research we provide this service at Prosociate.

My practice is to use KGR to get candidates and profitable article ideas. Then apply other factors like:

  • The content domains authority
  • The buying intent of the keyword
  • Current content topic goals/needs
  • Review of competitive posts

Resources for KGR Keyword Research

Keyword Related Google Modifiers

Intitle:keywordFind keywords in page titles.
allintitle:keyword phraseFind phrases in page titles
 intext: keywordFind keywords in page text
 allintext:keyword phrase Find phrases in page text
 inanchor: keywordFind keywords in anchor texts
The allinanchor: keyword phrase
Find phrases in anchor texts
Find keywords in URLs
allinurl:keyword phrase 
Find phrases in URLs