Finding Succesful Keywords
Finding longtail keywords for your niche is easy. Finding keywords that you can rank on page 1 of Google search results – trickier. If you are a newer site with few backlinks and content — your job is even more difficult. Doug Cunnington’s Keyword Golden Ratio (KGR) is a great method to simplify selection and validate keywords that you can rank for. It helps you develop content on rankable topics that are in demand.
What is KGR
The objective is to find keywords that meet the KGR maximum ratio. These keywords are in-demand but underserved. KGR works on the idea that keywords in a post title are a very strong ranking and competitive signal.
A good KGR keyword has two main characteristics:
- Less than 250 searches per month
- A quotient of .25 when you divide the number of posts with your keyword in the title by searches per month for that keyword.
Sounds complicated. It’s not.
KGR and Higher Volume Keywords
As the number of monthly results goes up the fixed ratio of .25 will result in too many sites with a matching title to compete with. To stay constant with the number of results found with a KGR ratio of .25 and 250 monthly searches (about 62 sites/posts), you could use these lower KGR ratios. There will be fewer of these but you are looking for some big winners this way.
|Monthly Searches||KGR Ratio|
KGR and Higher Authority Sites
|Monthly Searches||KGR Ratio|
Consider going to a higher number of monthly searches and a lower KGR if you have some backlinks and higher domain authority. A few of my sites have strong backlink profiles and decent authority. They can rank for more competitive terms. I try to keep the number of documents to compete with around 100 for higher authority sites. I use this sliding KGR table for these sites.
At the end of the day, KGR is a tool to create a short-list of low-volume keyword opportunities that will rank quickly. It is a clever idea to use the allintitle as a variable – and it works. There is also a motivational benefit. It is always a great feeling to see your posts on page 1 of search results. Best of all its free. Just use one of many free keyword tools as a starting point.
If you want to outsource your KGR research we provide this service at Prosociate.
My practice is to use KGR to get candidates and profitable article ideas. Then apply other factors like:
- The content domains authority
- The buying intent of the keyword
- Current content topic goals/needs
- Review of competitive posts
Resources for KGR Keyword Research
Keyword Related Google Modifiers
|Intitle:keyword||Find keywords in page titles.|
|allintitle:keyword phrase||Find phrases in page titles|
|intext: keyword||Find keywords in page text|
|allintext:keyword phrase||Find phrases in page text|
|inanchor: keyword||Find keywords in anchor texts|
|The allinanchor: keyword phrase ||Find phrases in anchor texts|
|inurl:keyword ||Find keywords in URLs|
|allinurl:keyword phrase ||Find phrases in URLs|