Chewy is the leading online vendor of pet supplies. They are a division of Petsmart. They are a publicly held company and trade on the NYSE as CHWY. With a marketcap of $12b – they are here to stay. There affiliate program focuses on new customer signups. You receive a bountry when you bring them a new customer (one that has not purchased since 2012). The big advantage of the pet niche is that it is evergreen and many people are repeat buyers – meaning you earn repeat commissions.
Chewy Affiliate Program
Types of products: Broad rangeof pet supplies.
Where to join: Chewy at Partnerize
Commission structure: Sign up bonus
Cookie length: 15 days
Payment Methods: Wire transfer or check
How to Join the Chewy Affiliate Program
Chewy manages their affiliate program with Partnerize. They take care of all tracking, reporting, and payment. The applicatin process is very straight forward and most sites are approved. You should have some relevant content and some traffic before applying.
Chewy products cover a very broad are of the pet supply and food market. This includes:
- Food and Treats
- Beds and Toys
- Healtcare and Medicines
- Clothing, Leashes and Collars
- Training, books and technology
If it is a product for your pet they likely have it.
Chewy Affiliate Commission Rates and Rules
Chewy’s affiliate program is a bit different. They want affiliates to bring them new customers and do not pay commissions or bonuses for your converting traffic if the customer has purshased from Chewy before. Anytime before 2012. This may be a show stopper for some affiliates. For many their new content may be more productive elseware. Currently you get a $15 bounty for new customers.
Affiliate Tools and Support
Chewy’s affiliate program is manage by partnerize. Partnerize gets you up and running with easy directions. They an affiliate dashboard to see your orders, analyze performance, get tracking links, and improve your conversions. Other tools in the Chewy affiliate program include:
- 1:1 support they have a dedicated in-house affiliate team to answer questions and help affilaites earn more commissions
- Chewy newsletter to keep you iaffiliates nformed, and pass on knowledge about opportunities, and industry trends.
How to Promote Chewy Online
To be succesful at Chewy you need to drive new customers to them. Focusing on new pet owners will lead to more commissions as Chewy only pays for new customers.
SEO and content marketing is the way to best leverage Chewy commissions. Some interesting Keyword opportunities include:
- Chewy Coupon (lots of search low competition)
- Reviews of the popular brands: Blue Buffalo – Royal Canin – Hill’s Science Diet – Purina Pro Plan
- Descriptions of the departments: Chewy Cat Food, Chewy Dog Food etc.
Generally speaking any pet related food or supply article is worth doing some keyword research on. Choose lower competition long-tail keywords to start. Unless you are a mega-site with pert authority, you want rank for something like “Best Dogfood” so focus on content that serves a smaller audience of search but has less content available.
Chewy will work best for higher traffic sites that are after ad revenues and affilaite commissions. These sites will have a focus on information type posts that can drive lots of traffic.
Even though information posts have fewer conversion for specific product purchases they are often easier to rank and have more traffic than buying keyword posts.
Pros and Cons —
Chewy Affiliate Program
A good program for higher traffic, information-oriented pet and lifestyle sites.
$15 Dollar bounty for new customers
Huge product range
Only Pay on New Customers
Low commission after bonus
Should You Become a Chewy Affiliate?
So many pet owners treat thier dogs and cats like a part of the family – many like children. So it is natural that when they are shopping for food and other supplies that they seek out best quality products. They shop for sales and specials. But most importantly they come back and reorder. this is not a one time impulse purchase. It is an evergreen niche. However …
Chewy does not pay commissions or bonuses for referrals that have purshased from Chewy before. This may be a show stopper for some affiliates. For many your new content may be more productive elseware.
If you focus on pets or have young couples and other overlapping demographics Chewy can be a good option for you.