Colourpop Affiliate Program

Types of products: Broad range of beauty and cosmetic products.

Where to join: Colourpop at Impact

Commission structure: 6%

Cookie length: 7 day

Payment Methods: PayPal, ACH

The beauty category is one of the best niches for a number of reasons …

  • Evergreen — it is constant demand
  • Profitable — There is a reason it gets so much retail floorspace
  • Youthful — Always new energy
  • Visual — Aligns well with Youtube, Pinterest and other social channels

Colourpop is a very popular value priced cosmetic company. The Colourpop motto is …

It’s our mission to redefine luxury beauty by creating amazing products at prices that don’t break the bank


Colourpop Affiliate Program Review

Colourpop is a California company that makes and sells a wide variety of cosmetics. They provide high quality, humanely tested beauty products at near-drugstore prices. Their affiliate program pays a flat 6% across the board which is competitive with other cosmetic company affiliate programs.

BTW, the beauty industry is huge …


How Big is the Beauty Industry

Go to our affiliate programs page for more program reviews.

How to Join the Colourpop Affiliate Program

Colourpop uses IgniteOPM  to promote and mange some of their marketing efforts including the Colourpop affiliate program. Ignite has placed the Colourpop affiliate program with Impact for link tracking, reporting, affiliate support and payment.

To join the Colourpop affiliate program just head over to Impact. If you already have an Impact account you can just request to join the Colourpop program. If not go ahead and register with Impact.

Always take your time when registering at the affiliate networks and keep the information up to date. Usually, when you apply to a new affiliate program they will forward information about your original network registration. The affiliate manager uses this information to decide whether to accept you into their program or not.

Colourpop Products

The Colourpop products are organized around …

  • Lips
  • Eyes
  • face
  • Glitter
  • Brushes
  • Sets and kits

The price-points are on the value side with most lipstick and eye shadow under $10 for instance.

Colourpop Affiliate Commission Rates and Rules

Commission rates are pretty good for the beauty space. Colourpop pays 6% across the board. This is competitive with Amazon and better than the 5% you get from other beauty affiliate programs like Sephora. Other’s like Nordstrom only pays 2% and Walmart is only 4%.

The usual rules apply regarding your website being appropriate and not having controversial topics on it. Ideally you are a beauty or lifestyle focused affiliate.

Affiliate Tools and Support

One of the reasons that merchants choose Impact is that they have great customer support.  You will have access to free and unique banner ads and affiliate links related to the products you want to promote on your website to generate instant sales.

Also, Impact supports deep linking. This allow you to create affiliate links to any page or product at Colourpop. This is great for content marketing where you have an article about specific products that you will want to link directly to.

How to Promote Colourpop Online

Certainly this is a natural for beauty bloggers and niche marketers. Content marketing is always a good opportunity for promoting beauty products. You research beauty related keywords that overlap with Colourpop. Try to find keywords that have a good amount of search volume but are not too competitive. Then write content that has links to selected products at Colourpop.

Fashion and beauty bloggers also have good success with YouTube and Pinterest. You can create how to videos for different make up styles. You can review makeup color pallets. With Pinterest you can have pins for the latest offering, deals or your favorite products.

Colourpop Discount Codes

You can promote the Colourpop discount codes and other offers. For instance, they offer a 10% discount coupon to email subscribers so that is a good item to promote when discussing Colourpop value. They also have a refer a friend promotion. If you refer a friend they get a 15% discount coupon. If the friend makes a purchase, you get a 15% discount coupon — nice.

Go to our affiliate tips page -- learn how to promote products.

Colourpop Affiliate Program

Pros and Cons —


Good commission rate on beauty products

Ideal for fashion and beauty bloggers

6% commission percentage

7-day cookie


Lower price point products


How much Colourpop does pay affiliates?

Affiliates receive a 6% commission on eligible purchases.

How long do you have to make a sale from someone who uses your affiliate link?

ColourPop has a 7-day cookie. As long as the customer purchases within 7 days of arriving with your affiliate link you will receive the commission.

What products are eligible for affiliate sales?

All products purchased at by your referred customer can earn commissions.

Does ColourPop run its own affiliate program?

ColourPop's affiliate program is managed by Impact Radius. Impact provides affiliate support and marketing materials.

Should You Become a Colourpop Affiliate?

If you are a fashion blogger ColourPop is a no brainer. But really anyone in a niche that focuses on women or gifts for women would be able to do well with Colourpop. The commissions are good at 6% and Impact always does a good job with support and tools.

There are many beauty related affiliate programs to choose from in addition to Colourpop. We have a roundup post of 14 makeup affiliate program reviews that can help beauty bloggers and affiliate marketers.