There is no better time of year to purchase software or services for your on-line business. SEO and online marketing is a game of inches. There are no magic pills. Improve CTR here, get better SERP there, etc. is the key. Tools can help.

Many vendors have their best pricing of the year during the Black Friday – Cyber Monday window.

Here is our curated list of products and great deals for affiliates and Internet marketers.

SEO Tools

Many affiliates and online marketers generate a significant portion of their traffic via search. You create great articles on topics that people are searching Google for. It is the perfect strategy for new marketers with a small budget. You are only limited by the amount of content you can create. But you need to have Google rank you at the top of page 1 for your query to get any significant traffic. SEO tools can help you choose the best keywords and get your content to rank. Some great deals on our top choices for SEO …


Local SEO is a specialized area. Many affiliates do very well with multiple local service pages that blanket a niche at he local level.

Deal ⇒ 14-day, no credit card, free trial

Surfer SEO

Surfer SEO is hot! They make correlation tools that will help you understand the details of the top ranking posts for your search term. It will show you the optimal word count, keyword density, and much more. A nice Black Friday deal with NLP available in the starter plan.

Deal ⇒ $49 basic plan with NLP

Omega Indexer

Indexing your new content with Google Search has been getting slower and slower for many niches. Omega Indexer is the best tool to speed up your content’s indexing.

Deal ⇒ 1/2 off, use code: OMEGA50OFF

Link Whisper

Internal links are a critical part of creating topical relevance in the eyes of Google. Link Whisper can help automate this process.  

Deal ⇒ $25 off, use code: BLACKFRIDAY

LongTail Pro

LongTail Pro is a great keyword tool. They have been around a while but just keep getting better. A great tool to find low competition search terms to focus on.

Deal ⇒ 50% off annual plans


Frase is an AI tool to guide you with your writing tasks. Guides you in understanding what searchers are asking and how to create content for that search intent.

Deal ⇒ $69 lifetime license

See our in-depth Surfer SEO review.

WordPress Themes

Affiliates and online marketers in general really don’t need a lot of extra functionality and sizzle from their theme. Your best bet is to focus on performance and flexibility. You want a fast theme for your visitors and one that lets you be productive as a content creator. Here are our favorites with Black Friday promotions …


Astra is one of the lightest and fastest themes for WordPress. One of the nice things about Astra is the great selection of pre-built sites/templates.

Deal 40% OFF Agency Bundle (first 300), 30% OFF Everything Else — Starts the 24th

Divi — Elegant Themes

Divi is one of the most popular page building styled themes. With the latest version Divi is now a site builder. You can now manage all of your category, tag, 401 pages as well as footers and headers.

Deal 30% off Divi theme — 15,000 prizes and contest to win Apple Mac


Ithemes tagline is, “Essential Tools for Your WordPress Website & Business”. They have 100’s of themes, WordPress training, and plugins including popular items like Backup Buddy, Restrict Content Pro, and more.

Deal ⇒ 40% off

WordPress Plugins

Plugins are a blessing and a curse. If you have almost any functional need for your site there is likely a plugin for that. On the other hand plugins add weight to your site, can effect your performance and be a potential security risk. Our favorite plugins for marketers include ..

Thirsty Affiliates

ThirstyAffiliates is link cloaking on steroids. Give it a list of key words and a link and you can have auto linking. It will also auto-check for 404 to prevent dead affiliate links … and much more

Deal ⇒ 1/2 off use code: bf2020

WP Rocket

If you are going to do one thing to quickly speed up your website it would be adding WP Rocket. Just install and leave the default settings for most sites. Speed is a Google ranking factor plus it effects conversion and bounce rates.

Deal ⇒ 20% OFF on all licenses


PrettyLinks is used by many, many affiliates. The pro version adds: Cloaked Redirects, PrettyBar Redirects, Javascript Redirects, Meta-Refresh Redirects, Tracking Pixel Redirects, Links in Gutenberg.

Deal $50 -$70 savings. Pricing starts at $49/year


There are many plugins for Amazon affiliates. There are also many scams out there. AAWP is the best plugin for importing products and designing tables and other elements with Amazon products. Like all legit Amazon affiliate products, it does require an Amazon API key.

Deal 30% off. Use code: BLACKWEEK2020

Ninja forms

Forms have a high engagement factor. It is the primary structure to collect information from visitors. Ninja is one of the best forms tools with extensions for almost any type of form you can think of.

Deal ⇒ 50% Off

Email Marketing Tools

Like most clichés, “the money is in the list” is rooted in truth. Many affiliates and online marketers generate a significant percent of their income form campaigns that start with email outreach. From on-boarding new visitors to one-off campaigns email is where it often starts.


OptinMonster is great at capturing emails and creating opt-in forms that convert. Create forms with scarcity timers, templates and split testing for maximum conversions.

Deal ⇒ Up to 60% off.


GetResponse has a solid reputation in the small and medium business market. They are affiliate friendly.

Deal ⇒ 30 Days Free


Many hosting companies will have Black Friday sales. Here are three of our favorites …


What’s not to like about WPX. One of the fastest WordPress managed hosting companies, great support and aggressive pricing.

Deal ⇒ 6 months free on all 2-year plans!


Managed cloud hosting provides the most flexibility for your website. Cloudways lets you choose from AWS, Google, etc. and manages everything. Need to triple your capacity, just push a button.

Deal ⇒ 40% and free trial Code: BFCM2020


You can be both an environmentalist and use hosting which is typically a power-hungry service.

Deal ⇒ Ecosite Lite: $2.49/mo, Ecosite Pro: $3.74/mo, Ecosite Premium: $6.24/mo 


WPEngine is a pioneer in the managed WordPress hosting market. They are having a great Black Friday promotion …

Deal 5 months FREE on any annual shared plan at WP Engine use Code: CYBERWPE30


No, HostGator is not going to win any speed awards. But if you are new, testing the waters and want a low-cost hosting plan they are a great choice.

Deal ⇒ $2.08/mo up to 70% off

Additional Promotions

Some additional products and services for marketers …


If you only check out one site go to App Sumo. They have the best promotions and often lifetime deals.

Deal ⇒ Lifetime Licenses


ClickFunnels is a monster. Many affiliates make a good living by focusing on just ClickFunnels. 

Deal ⇒ Free 14 day trial


Landing pages are a critical part of every sales funnel. You can create them with page-builder type themes or use a dedicated tool like LeadPages.

Deal ⇒ 14-day Free trial


Accounting, an often overlooked detail. You are running a business and need to treat it professionally. If you ever want to sell your site a proper set of books is critical.

Deal ⇒ 60% off first 3 months


Everyone needs a domain name. Why not get one on sale?

Deal ⇒ 90+ % off Domains and Hosting


Super affiliates have one thing in common. They track their clicks, they know what’s converting. Clickmagick has a great guide to affiliate tracking techniques that is worth a read even if you don’t purchase.

Deal ⇒ 14-day free trial

Wrapping Up

I always try to plan my marketing product purchases for Black Friday – Cyber Monday. In many cases I end up with lifetime deals or at least a significant discount. Running your online business is about how much money you keep … purchase wisely.