I am not a paranoid person. Of course that doesn’t mean people aren’t out to get me. Privacy matters now more than ever.
What is a VPN
When you connect to an Internet site your browser/ip location is part of your request. Once this ip has been exposed much can be learned about you. It can be recorded and compared against past visits, your geographic location is available. You have given up any privacy and are less secure.
Many sites have rules for what is available to you based on your physical location. This can be helpful. For instance, a site can serve pages in Spanish to those arriving from Mexico. But some sites will deny access if you are coming from a certain region.
Subscription services like Netflix may prevent users from connecting if not in their home country. Amazon and others may deny subscribing to an affiliate program depending on your country of origin. A VPN allows you to browse anonymously and from a target country. So if you need your browser to appear to be from the United States a VPN can do this for you.
When do you need a VPN
- For many the answer is always! Many internet users always want to remain private.
- There are times when you need a VPN to access a service. If you are traveling in a foreign country there is a good chance that you may find you are being blocked by a service provider based on your geographic location. I spend a good part of the year in Vietnam. I need a VPN to access my Netflix account and others.
- There are times when you need a VPN for legal safety purposes. If you are a user of The Pirate Bay or other torrent sites, you need a VPN to protect yourself from downloading lawsuits.
Best VPN Affiliate Programs
The great thing about marketing VPN services is that everyone can use one .. and some people MUST have them. Privacy and security are a concern for almost everyone. There are many good VPN services and the great thing is that these are monthly services. Many are recurring commissions. As the vendor gets paid, you get paid. There is a high lifetime customer value so there is money to be spent by vendors on customer acquisition. Affiliates are often a major part of the marketing strategy.
VPN affiliate programs are very inclusive. If you have a website with a bit of traffic and some decent content most will approve you. Some VPN companies are more popular with certain VPN niches so once you choose your audience do a bit of research. Here are over 20 VPN affiliate programs to review and make a part of your affiliate marketing playbook.
How to Market VPN Programs
As you can see from above, VPN affiliate programs pay well. That brings a fair amount of competition. Bloggers and affiliate marketers approach the VPN market from different angles.
There are a few different audiences you can focus on.
- Security and technical aspects of VPN access.
- Travelers, expats, digital nomads etc. who need remote access
- Privacy concerned consumers
- China and other market specific needs
- Torrent and other grey-downloading
Once you have defined your audience for a VPN campaign you can develop a content marketing strategy to generate organic traffic. The audiences can be diverse so it makes sense to develop a persona, align that “person” with your content and content marketing plan. If you are after travelers and expats you will have a different story than a US-based consumer most concerned with privacy.
Lower Competition Keywords
Regardless of the VPN niche you are targeting it usual pays to find underserved, Consider using a method like the Keyword Golden Ratio to uncover easily ranked keywords.
Creating a large body of content around a specific part of the VPN market will help you gain authority. You can then expand into other VPN markets.
email marketing is a great channel for VPN offers. Given the broad appeal and the high profile new stories of identity theft, RIAA lawsuits and fraud it is often trending.
These programs pay well enough that you might consider some low-cost ads. I would always start with FaceBook retargeting ads. Based on the review someone read you can target them with a specific ad when they go to FaceBook. With this technique, you are marketing to warmer prospects as they already visited your site.
The VPN market is evergreen and has a very wide audience. It is such a big competitive market, that it is best to specialize – at least in the beginning. Focus on content in a specific sub-niche and build some authority.