Search Engine Placement
On-page and Technical:
Full Site Audit
Our in-depth SEO audit for affiliate sites
1. Competitor Research
Start an SEO audit with a good look at the competition. Who do you need to surpass in organic search results for target keywords? How are competitors attracting organic search traffic for specific keywords?
2. Crawling And Indexing
Crawling is how your site is being read by Google and indexing is adding your web pages to Google search results. These components are the foundation behind a successful approach to SEO.
There are several things that can get in the way of accessing a website. Slow page load speeds, 404 errors or long server response times are a few of the common accessibility issues that can be found in an SEO audit. Head over to Google’s PageSpeed Insights to see if your site has accessibility issues. Also, take a look at Google Search Console to determine if there are 404 errors that need to be redirected to updated content. If you discover accessibility issues, utilize Google’s resources or consider hiring an expert to fix any errors with your website.
4. Link Analysis
Relevant links are one of the strongest ranking signals in Google’s search algorithm. How is your site linked both internally and externally on trusted third-party websites? Google Search Console has tools to analyze internal and external links to determine how your data is linked and which pages are most important. Ahrefs and OpenSiteExplorer are also good tools to analyze external links and identify link opportunities.
5. Keyword Analysis
What keywords can bring in high-value search traffic and where does your company rank for these keywords? Which keywords are currently bringing in search traffic and how is this traffic converting to customers?
6. Content Evaluation
What is your content doing to help you drive business? Which blog posts and landing pages are being consistently created to target keywords and bring in inbound traffic?
7. On-Page Optimization
Website visitors and search engines consume content in different ways. On-page optimization works to appease both audiences.
8. Site Architecture and Design
Google wants to ensure a safe, enjoyable experience for a user. That’s why an evaluation of your user experience and behaviors is a critical part of an SEO audit.
9. Business Strategy And Online Branding
Where is your company going and what are the challenges holding your company back online? For example, is your company entering into a new market or new product vertical in the next year? If so, an SEO audit should incorporate this direction into the content strategy and evaluation process.
The No. 1 challenge with an SEO audit is taking action on the recommendations. It’s easy to point out areas of improvement. Implementing these suggestions is much harder.