Current eBay Affiliate Rate Card
Go to our affiliate programs page for more program reviews.
The new program is still being refined but it appears it will pay different rates based on region and category. This will make it difficult for affiliates to plan their marketing strategies.
Why the Changes
It is no secret that eBay has been seeing a decline in total revenue volume. They have increased fees to try to pick up some extra revenue growth and are reducing marketing expenses to increase the bottom line.
You have to wonder if the bean-counters have taken over from the marketers. I don’t see how a combination of higher fees, reduced marketing expenses and alienation of the affiliate community is going to help things.
Affiliates are still reeling over the cookie period changes where eBay went from a seven day cookie period to a 24 hour one. That doesn’t sound so terrible after all Amazon, the most successful affiliate marketer, has a 24 hour cookie. The problem for eBay affiliates is that auctions are 7 days. People will come to the auction from your link but wait to snipe the auction at the end. By then your cookie has expired.
So affiliates are sending visitors to eBay and getting no compensation.