The dating industry online has taken off like a wildfire. Many a fourtune has been made at the big mainstream sites. There are dating sites for everyone now. From the everymans traditional site like eharmony and Match to very narrow sites with a niche focus like jDate and USMilitary Dating. Then there are the more exotic sites for married daters, cougars, cubs and every sort of fantasy out there. Finally dating advice is a growing business.

Why Dating Affiliate Program

Dating and relationships are an evergreen market. There are always new players entering the market. But more importantly dating is one of those “go to have” niches. Certainly you can make money on a fishing or camping niche. But no one has to camp or fish. Dating is something that everyone needs if they are single. It is a primal human need that must be fulfilled. 

Mainstream Dating Affiliate Programs

Dating Affiliate Sites

The mainstream dating sites are the household names like and eHarmony. Thet are mainstream in that the overlap well with the average person. They are not exclusive of any race or sexual preferance.

Commission Rate: up to 90%

Cookie Length: 30 days

Affiliate Info: Affiliate Program

Cupid is another relatively legit and popular website. You can earn $15 just on a free sign up and up to 90% on paid membership.

Dating Direct

Commission Rate:

Cookie Length: 30 days

Affiliate Info: Dating Direct Affiliate Program.

DatingDirect is a fun and friendly place to meet new people and explore relationships. They focus on high quality automated matches based on profile and application information. Tehy are part of


Commission Rate: 45%

Cookie Length: 45 days

Affiliate Info: eHarmony Affiliate Program.

eHarmony iis one of the largest and well known dating sites. They were among the first to match youas opposed to having you just browse the listings.

Elite Singles

Commission Rate: $7 per application

Cookie Length: 45 days

Affiliate Info: Elite Singles Affiliate Program 

EliteSingles is an innovative matchmaking service designed for sophisticated and ambitious professionals of all ages. They cater to an older more mature crowd of sussesful 29+ year old professionals. Learn about them on CJ Affiliate.


Commission Rate: 75%

Cookie Length: 120 days

Affiliate Info: Match Affiliate Program.

Match claims to “redefine the way single men and single women meet, flirt, date, and fall in love through online dating”. They are a well known and trusted brand. They have a complete network of other dating sites to consider.

Our Time

Commission Rate: 80%

Cookie Length: 30 days

Affiliate Info: Our Time Affiliate Program.

OurTime is a dating site that undertsands what it is to be over 50. They focus on and celebrates daters over 40.. In addition to the 80% commission rate they have a $10 per lead that completes the application for . free trial.

Commission Rate:75%

Cookie Length: 45 day

Affiliate Info: Affiliate Program

The affiliate program gives your audience access to  their  personality test to help match up people with csimilar interests and personalities. By focusing on  like-minded matches you are more likely to find your soulmate.

Niche Dating Affiliate Sites

If you have a dominant characteristic you want in your date there is likely a matching dating site. Sites where only like-minded people are looking for partners. The types of niches for dating include:

  • Religion
  • Fitbess
  • Politics
  • Music Tastes
  • Country
  • Professionals
  • Race
  • Size
  • Secual Orientation
  • 420 Friendly
  • Golfers
  • Gamers
  • and more …

If there is something so important in your life that it needs an understanding partner, then these sites are for you. Here is a sample of these type sites but there are many many more.

Christian Mingle

Commission Rate: 50%

Cookie Length: 30 days

Affiliate Info: Christian Mingle Affiliate Program.

Christian mingle is a Christian dating site for both men and women who are  looking for a “God-centered relationship”. There are many people who only want to date within their faith. This is an ideal affiliate for religious focused sites with authority within that domain. 


Commission Rate: 50%

Cookie Length: 45 days

Affiliate Info: Jdate Affiliate Program.

Jdate is the dominant dating site for Jewish singles looking to make great connections. Like Christian Mingle Jdate allows singles to meet and date other like mindedindividuals. 

US Military Singles  

Commission Rate: 50%

Cookie Length: 30 days

Affiliate Info: USMilitarySingles Affiliate Program

Military families are a special group. They are close-nit and have similar experiences and even political views. With US Military Single active-duty to retired military singles can meet and form relationships with the common knowledge of the complexities of military life.

Country Match 

Commission Rate: 50%

Cookie Length 30 days

Affiliate Info: Country Match Affiliate Program

Yeeha! Sorry I couldn’t resist. Country Match lets guys and gals who appreciate the country experience. Of course all men aren’t pickup driving cowboys but the singles here appreciate the family focused nature of tehir lifestyle, music, food and culture.


Commission Rate: 59%

Cookie Length: 30 days

Affiliate Info: BBWDatefinder Affiliate Program 

Real women aren’t all size 2 waifs. A recent  study published iby the International Journal of Fashion Design, Technology, and Education determined that, “The average size of an American woman is now between 16 to 18.‘ That’s the average! So there are plenty of fun, happy and curvy full zied guys and gals out there. BBW is the perfect place to meet and mingle with plus sized singles.

Gamer Dating

gamer-datingCommission Rate: 20%

Cookie Length: 45 days

Affiliate Info: Gamer Dating Affiliate Program

It turns out dating for geeks is a large market. Wether a startup coder working 100 hours a week and needs to find singles who understand that lifestyle. Or just someone who cn talk their language and enjoy similar entertainment and activities.


Single Parents Match 

Commission Rate: 40%

Cookie Length: 60 days

Affiliate Info: Single Parents Matcher Affiliate Program

Single Parents have a unique problem. They are already in a relationship… with heir kids. So finding a mate who gets understands the priorities, time constraints and hectic schedule of a single parent is welcome.

Fitness Matchmaker 

Commission Rate: 40%

Cookie Length: 60 days

Affiliate Info: Fitness Affiliate Program 

For many people who make the commitment to stay in top shape there is almost an inability to understand how some people can squander the one body they are given (guilty!). Many expect to find a partner whomatches their physical focus. Also gym-rats have to put aside the hours to stay in shape abd it is great to have a workout partner.

Out There Dating Affiliate Programs

These dating sites are for people seeking partners who are younger, richer, looking for multi-partner relationships, married looking for a fling, etc. You get the idea.

“Don’t judge lest I be judged.”

These can often be an impulse buy but do be careful your audience is similarly open-minded. I would not risk a Paypal account to receive payouts with adult sites. Just get wire-transfer, check or other methods.

Ashley Madison

Commission Rate: 75% 

Cookie Length: Lifetime

Affiliate Info: Ashley Madison Affiliate Program.

 Ashley Madison is an online dating service aimed at people who are married or in relationships. People are upfront about their marriage or partner – but want more for a variety of reasons. Some people are just not monagamous. In this case they are at least honest with the new friends (maybe not their existing partners however). They are not a cheap service and you can earn up to $145 per sale.

Whale Cash

Commission Rate: 75%

Cookie Length: 30 day

Affiliate Info: Whale Cash Affiliate Program

Whale Cash is a network of dating and adult sites. Again certainly a large market. Only you know if yf your audience or prospects are appropriate for this network.2-tier system with 3% of your referral earnings paid to you.

Cougar Life

Commission Rate: 75%+

Cookie Length: 30 days

Affiliate Info: Cougar Life Affiliate Program

Not hard to figure out who this dating site is for.  Their stated mission is to “connect ‘modern, confident women with energetic younger men’. This would be a good site to explore some higher volume low competion keywords. If your sites topical authority is older woman or younger men there may be an overlap. And 75%-80% is nice.

Sugar Daddie

Commission Rate: 50%

Cookie Length: 45 days

Affiliate Info: Sugar Daddie Affiliate Program

Another self-descriptive site. The site focuses on younger women looking to date older men of means. An upfront quid pro quo of nice dinners, and deluxe events for a n attractive younger companion. It is an established site with many happy customers. With you as an affiliate it is a win:win for the daters and you.

Adult Friend Finder

Commission Rate: 75%

Cookie Length: Lifetime

Affiliate Info: Adult Friend Finder Affiliate Program

We have no entered the world of swingers, hookups and other more adventurous sexual encounters. They are part of a network of sites that will all pay commissions on referrals. They even have a recurring commission. After the initial 75% you will receive 55% on renewals from your referrals. Affiliate commissions can ad up with memberships running from <$100 – $150.

Seeking Arrangement

Commission Rate: 75%

Cookie Length: 30 days

Affiliate Info: Seeking Arrangement Affiliate Program

This program has the aspects of Sugar Daddies, Sugar Mommas, married daters and similar. 

Victoria Milan  

Commission Rate: 75%

Cookie Length: 30 days

Affiliate Info: Victoria Milan FR Affiliate Program


The Victoria Milan FR affiliate program is a European dating site for couples and married people looking for confidential relationships. 

Just Cash

Commission Rate: 75%

Cookie Length: 30 days

Affiliate Info: Just Cash Affiliate Program

Just Cash is a dating program focused on Gay men. They operate a number of sites in various sub-niches of the gay community. They are very flixible in their payout methods: Bank Wire, Paxum, QIWI, Payoneer, Yandex, PayPal, ePayments, Bitcoin, WebMoney, EPESE, 

Dating and Relationship Advice

The reason that dating sites do so well is that many people are lonely. But dating can be challenging for many and dating sites can even add some anxiety for some of us. Dating advice has become a big business to help and guide people in relationships.

David Wygant

Commission Rate: 50%

Cookie Length: 30 days

Affiliate Info: David Wygant Affiliate Program

A very well known and popular dating and relationship advice celebrity. With programs for both men and women he has you covered. The focus on his program is learn how to stand out and be succesful in the dating world.With an audience of 1.7 million monthly visitors the program is a huge success. There are many products from low cost books to higher priced training and consulting.

The Tao of Badass

Commission Rate: 75%

Cookie Length: 60 days

Affiliate Info: Tao of Badass Affiliate Program

Learn how to be a man’s man and get more woman .. or something like that. This is a classic ClickBank type offer. A video hooks the prospect and lands the sales. If you have an audience or mailing list that resonates with the MMO market this product may be a good fit. Be careful that you don’t send this offer to more conservative email segments or other groups as you may get many unsubscribes or spam complaints. But at $67 and a 75% commission you can earn if you have converting traffic.

How to Market Dating Programs

marketing dating

There are a few options for marketing these affiliate programs. Email marketing, paid ads and SEO and content marketing You could also consider a combination using low cost lohg tail ad keywords to test the appeal of certain offers. When you find an offer that converts well you can build a content marketing plan around it.

I am not a big fan of Solo Ads but if you have a vendor you like these offers may resonate with their make money online crowd. An ad campaigns or email outreach should bring people to a landing page where you can get an email at least and possibly a conversion.

Content Marketing

Dating is a broad niche with lots of competition. You also have the vendors trying to get SEO traffic. 

Best to concentrate on low competition lower volume keywords. A search like “dating site” has huge volume at 119,000/mo even  “best dating site” has a volume of 12,000/mo but the major players with deep authority will dominate these. On the other hand a keyword like “dating site for gamers” had a surprisingly large amount of search traffic at 2,900/mo and “best dating site for gamers” is searched 150 times per month. These are much less competitive and you have a shot at these terms with good topical content. 

Lower Competion Keywords

Look for low competition keywrods like the ones below.  Consider using a method like the Keyword Golden Ratio to uncover easily ranked keywords.

  • gay daing sites — 18,000/mo
  • dating sites for professionals – 4,400/mo
  • dating site for gamers – 2,900/mo
  • dating sites for seniors 1,200/mo

You also need to build authority in a topic. Be at dating and dating advice or if you were after the best gamer dating site query you could have gaming authority. 

But your site should be focused and the keywords you target should be within your area of authority and expertise to rank well.

Wrapping Up 

Dating is a powerful niche that will always bring traffic. Chooses dating affiliate sites that align well with your audience. Do be protective of your audience with some of the more exotic programs out there.

Ebay's affiliate program is the eBay Partner Network. You are…